Users will soon have a fresh option that allows them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This initiative comes as the company announced that it currently hosts over 1 bn AI videos.
Trial and Implementation
The new functionality is being tested over the next few weeks before a full-scale release. This advancement comes amid a rise in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing channels on a popular video site only show content made by AI. A significant portion of this material is deemed “AI slop”, a label for poor-quality, bulk-generated content that is often absurd or surreal.
“We know from our community that a lot of users like content made with AI tools, including digital art to informative clips, and we want to offer the community the option to see more or less of that, based on their own preferences,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its network labeled as artificially created. Collectively, more than 100 m pieces of content are added to the app each day, making clips made by AI a limited portion of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of artificial media they watch by opening the content preference setting in the platform and picking “AI-generated content”. Other topics that are already be adjusted under the tool include current affairs, fashion, aesthetics, and dance.
AI Disclosure Rules
Its rules mandate users to tag “realistic” AI-generated content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the platform will now attach an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This step is intended to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally introducing a two million dollar educational fund for experts and institutions to develop informative material about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in teaching computer science.
Content Safety Approach
The video-sharing app has supported its moderation strategy, during controversy over proposals to lay off hundreds of safety staff in the United Kingdom. The company is planning to reduce 439 jobs in its trust and safety department in London, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A company official clarified that staff-based oversight would continue to be important, but AI can shield workers by eliminating the most harmful content prior to it has to be seen by staff. The platform reported a notable drop in explicit and harmful content handled by human moderators over the past year due to the use of its machine learning processes.
It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
